The brief a manufacturer brings is usually the same: we sell abroad, put the site in English. What they mean is that they want to be found and believed by someone who has never heard of them, in a market where three other companies do the same thing.
Translation alone does not do that. The Turkish page answers a question a Turkish buyer asked. The buyer in the Gulf or in Italy asked a different question, in different words, with a different thing to check before they will write to you — a certificate, a minimum order, whether you have shipped to their port before.
So the language versions are not copies of each other. They share a structure and a catalogue, and they diverge exactly where the buyer diverges. Then the technical part starts to matter: one canonical page per language, hreflang that actually reflects the routes, and a URL a person can read.
None of this is exotic work. It is deciding, market by market, what the page is for — and refusing to let a translation memory make that decision instead.
